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“I love bowling!” howled Kelly Osbourne, after hurling her ball down the alley and knocking down all but two of the neon pins glowing under the lane’s black light. “This is so much better than a club.”

With images from “A Clockwork Orange” flashing on the walls and the alley’s slogan — “Keep out of the Gutter” — posted with pride, the Lucky Strike Bowl, may be Hollywood’s coolest alternative to clubland. Owen Wilson and Limp Bizkit’s Fred Durst turned up in time to catch saucy models strutting the lanes during an Agent Provocateur fashion show, and many at Wednesday’s bash stayed well after midnight to bowl. Jeremy Scott, a competitive bowler in his younger years, demonstrated the proper stance for Kirsty Hume, Lisa Marie and Ione Skye.

This story first appeared in the May 27, 2003 issue of WWD. Subscribe Today.

“I’ve got my vibrator right here,” Ivana Milicevic yelled, showing an alley attendant the buzz box, proving her turn was next. “I’ve been waiting for this all night.”

Earlier in the evening, Milla Jovovich and Vanity Fair hosted the reopening of the Emporio Armani boutique in Beverly Hills, an event benefiting the Wildlands Project. Among the guests there to toast the facelift were Sarah Wynter, Kelly Lynch, Gretchen Mol, Joanna Bacalso and Joy Bryant, who was eagerly anticipating her trip to Lucky Strike, though she couldn’t practice her technique.

“I can’t break my nails!” Bryant wailed.

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