CANNES, France — “Hey, what’s a little shameless self-promotion? This is the best thing I do in Cannes,” declared Harvey Weinstein, co-sponsor of amfAR’s 13th annual Cinema Against AIDS gala. The Thursday night event was by far its most sober yet, but it managed to raise a record $4.5 million in about four hours, thanks to the relentless efforts of Sharon Stone, who hawked Fendi items she designed herself, as well as pieces by Louis Vuitton and a $60,000 Armani Privé necklace.

“Come on, if you want to get me off this stage, give me some money,” she drawled.

“Each year, the evening gets more young people and more beautiful people,” observed co-host Carine Roitfeld. Indeed, her table was populated by Sofia Coppola, Stavros Niarchos and cousins Margherita and Jennifer Missoni, while several designers, including amfAR chairman Kenneth Cole, Roberto Cavalli, Giorgio Armani, John Galliano, Carla Fendi, Vanessa Seward and Renzo Rosso, took tables nearby. Julian Schnabel, Willem Dafoe, Sarah Ferguson and Ivana Trump also swished around the tent at Moulin de Mougins, while Robin Williams provided comic relief with lines like, “Size doesn’t matter. That’s why everyone here has yachts.”