Paris’ coolest new place to stay — Hotel Amour — is about as insider as it gets, billed essentially as a hideaway for friends of its three high-profile owners.

André, owner of trendy Paris nightclubs Le Baron and Paris Paris, and restaurateurs Thierry Costes and Emmanuel Delavenne recently opened the 20-room boutique hotel at 8 Rue de Navarin, a few feet from lively Rue des Martyrs in the popular ninth arrondissement.

Bringing their respective expertise and ideas, the trio decided to make an unconventional and artsy inn where their friends would feel at home. The result is a fun, simple, yet comfortable boutique hotel with a restaurant and bar open practically around the clock.

André, also a famous graffiti artist, went for his favorite flashy colors in most rooms — apple green, pink and red, with matching curtains and carpets or painted floors. There are also black bedrooms, a funny black-and-yellow bee-theme room, and one boasting a playful display of toy-like objects. Most bathrooms are open-concept.

“We wanted a bohemian feel, a very human place with a soul,” says André, who invited a few of his artistic friends to decorate several rooms.

Artist Sophie Calle (who often incorporates beds into her work), industrial designer Marc Newson, graphic guru M&M and illustrator Pierre Le-Tan each offered a signature touch. Le-Tan, for example, painted directly on the walls in graphic black and white.

Prices ranges from 100 euros ($124 at current exchange) to 250 euros ($310) a night for a special suite equipped with a wet bar and a terrace. Hourly rates, say for an afternoon siesta, are also offered, and Internet access and movie rentals are free.

The restaurant, which looks out onto a garden terrace, will serve bistro food while Alexander, a bartender André imported from New York, shakes the cocktails. Given André’s reputation for nightlife, public areas are expected to rock into the wee hours, which is why he made soundproofing a top priority.

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