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Time was when donning the same — or a similar — dress as another partygoer, even a few weeks between outings, was a serious breach of social etiquette. Clearly, such concerns are no longer relevant. As the spring charity circuit has drawn to a close, a series of airy, voluminous confections from Valentino have proved to be the sartorial ubiquitors of the season. Camilla Belle got a head start on the look’s popularity, wearing the dove-grey Voulant dress with capelet to an Art of Elysium event in January. Since then, fashion folk Lauren Goodman and Cynthia Smith have given it a whirl at the Junior Spring Benefit for the Lincoln Center Institute and the Whitney Art Party, respectively. Smith even brought along her fellow swirl-skirted sister, Sarah, who sported a nude-toned sleeveless side-drape number from the same Valentino collection. But Samantha Rosen receives top honors for her dedication to the silhouette’s cause: She wore the house’s sleeveless knit dress with a swing skirt to both the Whitney Museum’s American Art Award Gala and, a few weeks later, to MoMA’s Party in the Garden. If it ain’t broke…

This story first appeared in the June 22, 2010 issue of WWD. Subscribe Today.

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