She may have opted out of the Spice Girls’ 20-year reunion tour, but Victoria Beckham is still all about supporting the group’s girl power message. Twenty years after the release of their seminal hit “Wannabe,” the song has been repurposed into a feminist music video by The Global Goals campaign to promote the issue of worldwide gender equality, one of the U.N.’s Sustainable Development Goals established last September. The video, which features singers bearing likeness to the original Spice Girl members, calls out goals of the initiative, including “quality education for all girls,” “end child marriage” and “equal pay for equal work.” The video has sparked the social hashtag #WhatIReallyReallyWant, prompting users to post about the issues they feel strongly about.
“20 years on — Girl Power being used to empower a new generation. So proud of
@TheGlobalGoals #WhatIReallyReallyWant,” Beckham tweeted Tuesday. She also posted a handwritten note on her Instagram account, stating “#WhatIReallyReallyWant is no more girls dying of HIV @theglobalgoals X vb.”
“So flattered and honored that our crazy song is being used so beautiful [sic] for such a great cause,” wrote former group member Melanie Chisholm, while other band members — Geri Halliwell and Emma Bunton — supported the campaign by retweeting the campaign video.
Emma Watson, who was a face of the #LeanInTogether campaign started by Sheryl Sandberg last month, also chimed into the campaign, writing “#WhatIReallyReallyWant is to see Goal 5 — Gender Equality achieved @theGlobalGoals.”