First, Pepsi, then Fyre Festival, now this.

UPDATE: A Vogue India spokesperson has provided a statement to WWD on its choice of Kendall Jenner as its latest cover personality.

It clarified that although the May issue is a special collector’s edition for the title’s 10th anniversary, it is one of several planned for the year and its actual anniversary arrives with the October issue.

“In the last 10 years, Vogue India has had only 12 international covers, including Kendall Jenner in 2017. Therefore, statistically, 90 percent of our covers are Indian! And we are proud of that,” the statement said.

“India has given the world so many beautiful faces to admire. After all, we are Vogue, an international brand, and we want to give the love back by featuring some of the best international celebrities on our covers. Occasionally!” it continued.

Are we getting to peak Kendall Jenner? If the latest Vogue India cover is anything to go by, it may be so.

The publication, which is celebrating a decade in print, featured the model and reality TV star in a cover shoot photographed by Mario Testino. While the imagery itself, taken on location in Jaipur, India, was beautiful per usual, it didn’t go down well with everyone, with readers complaining that they would have preferred to see an Indian celebrity or model instead.

Vogue India's 10th Anniversary cover featuring Kendall Jenner

Vogue India’s May cover featuring Kendall Jenner  Courtesy

RELATED: Mario Testino Takes Over Vogue India, With Kendall Jenner >>

Why not an Indian model, there are so many??? This doesn’t create the sense that India has its own beauty and character,” Facebook user Kavita Shourie commented on Vogue India’s page. 

“She is beautiful, but I’m pretty sure in a country of over one billion they could have found an Indian!” user Nikita Martinz said. “If they want international phenomena Priyanka [Chopra] and Deepika [Padukone] are huge right now.” 

Indian actor Sushant Singh Rajput appears in some of the shots, posing alongside Jenner, but she appears on the cover solo.

Others were offended that Jenner didn’t post photos from the cover story on her personal Instagram account, unlike when she scored the front pages of other titles.

“She didn’t even post these pictures on her Instagram because it’s Vogue India. And you chose her as the cover model,” Instagram user said.

Two weeks ago, she appeared on the cover of the Harper’s Bazaar U.S. 150th anniversary edition and a March Vogue U.S. group cover, both of which she shared on Instagram. Last year, Jenner also posted her turns on the covers of the American, Spanish, German and Australian Vogue editions.

vogue india mario testino

An editorial shoot for Mario Testino’s takeover issue of Vogue India.  Courtesy

Jenner has experienced a deluge of bad publicity in recent weeks. She was caught up in last week’s Fyre Festival debacle, a supposed luxury music festival that stranded festivalgoers and descended into a chaotic scene some likened to a disaster relief zone. The event organizers have been slapped with two multimillion-dollar class action lawsuits.

RELATED: Dolce & Gabbana Under Fire From Chinese Netizens for China Ad >> 

Although fellow model Bella Hadid has broken her silence on the failed festival, apologizing for the way the event turned out, Jenner has not commented. Other influencers such as Emily Ratajkowski, Hailey Baldwin and Nick Bateman who hyped up the festival quietly deleted their promotional posts.

Just before that, her turn in a Pepsi ad made Jenner the butt of many an Internet joke. The “Moments” campaign, which depicted her handing a can of soda to a police officer at a rally, drew widespread ire for appropriating imagery from the Black Lives Matter movement and was branded as being out of touch. Pepsi quickly apologized and withdrew the ad.

Although Jenner told WWD before the campaign launched that “the whole concept is really something that I’m about,” she quickly distanced herself from the fallout and extracted an apology from Pepsi.

“We also apologize for putting Kendall Jenner in this position,” the company said.

RELATED: Pepsi Pulls Controversial Kendall Jenner Ad >>

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