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Swimsuit trends through the decades.

The digital-native brand is going down a nontraditional path.

Reformation’s former chief operating officer already knew how to build a digital brand; she just wanted to take the plunge into swimwear.

The retail veteran innovates with a hybrid business model.

The fast-growing brand now boasts 400 stockists — and that’s only half its annual sales.

Tropic of C’s initial lineup does double duty as sophisticated fashion basics for the summer months.

The new agreement is the latest big-business coup for Marchon and its ceo Nicola Zotta.

Her brand seeks to empower women one stiletto at a time.

The young royal wives attended Wimbledon together for the first time.