The French house is making a strong statement this weekend with its Dialogues exhibition, new flagship store and capsule collection.
With the deal wrapped up, Bluestar Alliance aims to build sales via skateboarding and snowboarding, as well as women’s products.
The Munich-based conglomerate generated annual sales of more than $300 million in 2017.
Dressed in a corduroy tux, the British rapper and singer took over the second-floor space of the Matchesfashion.com town house in London.
It centers around Hallmark’s “Christmas at Dollywood” film, and comes in stride with the retailer announcing a new chief digital officer.