Modeled after New York, the two-level store takes guests through a reimagined city setting, complete with a Terez subway station.
The designer joins the brand from Adidas, where he was creative director since 2010, bringing on board collaborators such as Kanye West.
With the help of former LVMH exec Jeffry Aronsson, Sara and Bob Moylan are growing their company with an inventive bra that already has a committed following.
She had formerly worked at REI and Vans.
The Powerprint collection supports and guides muscles through movements.