The El Segundo, Calif.-based brand has made design and merchandising hires from Lululemon, Ann Taylor and Victoria’s Secret to elevate product.
The brand has partnered with the triathlon company since 2014.
Under chief executive officer and investor Bernard Mariette, the company will use an $18 million cash infusion to grow its global business.
The collection will be sold at Tracyanderson.com beginning May 15 and at Anderson’s studios starting June 1.
With health and wellness hot, gyms and fitness studios are wasting no time firming up and fashioning a new retail story.
The German activewear brand at Milan Design Week in April will showcase four experiments developed with MIT Design Lab.
Allaway will be based in New York and will report to chief operating officer Ilana L. Rosen.
The brand’s running and training business units have been consolidated into its new Performance Business Unit.
The five-day, multi-platform fashion and lifestyle fair centers on Cabana’s and Funkshion’s respective locales across Collins Avenue from each other between 21st and 22nd Streets in Miami Beach.