Golfer Michelle Wie West in looks from the Nike M collection.


Nike Launches Maternity Collection, Nike M

The four-piece collection is intended to help pregnant women feel comfortable participating in sports.

clock September 1, 2020Jean E. Palmieri

A Golden State


Ath-leisure and Cannabis Industries Continue to Grow in California

Brands like L.A. Collective and A Golden State are expanding amid the pandemic.

clock September 1, 2020Ryma Chikhoune

Lululemon Mirror


Athletic Companies Bank On At-home Fitness

Will the exercise-at-home trend continue post-COVID-19?

clock September 1, 2020Kellie Ell

d+k active activewear


The Growing Activewear Market

The activewear apparel games are in full swing as a number of smaller players face off against athletic giants like Nike, Adidas and Lululemon for their share of the market.

clock September 1, 2020Kellie Ell

On shop at Fred Segal Sunset.


On Creates Rotating Shop Concept for Fred Segal Sunset

The immersive shop will change each month to highlight product launches.

clock August 31, 2020Jean E. Palmieri

Rebecca Vallance


Rebecca Vallance Introduces Sportif Capsule

This follows closely on the heels of Vallance’s venture with P.E. Nation for an ath-leisure capsule.

clock August 25, 2020Lisa Lockwood

Samesies by Same Los Angeles


Market Moments: Same Los Angeles Launches Kids Swimwear Line

The new line, Samesies, offers chic and elevated but wearable children’s swimwear.

clock August 20, 2020Emily Mercer

We Wore What activewear


EXCLUSIVE: Danielle Bernstein’s We Wore What Launches Activewear Collection

The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there’s more to come.

clock August 19, 2020Kellie Ell

Aarmy founders Angela Manuel-Davis, Trey Laird and Akin Akman.


Aarmy Launching Digital Subscription Service

The site cofounded by Trey Laird will also launch apparel with Fear of God this fall.

clock August 17, 2020Jean E. Palmieri

A look from Next.


After Diving, Swimwear Sees More Bouyant Days Ahead

Miami Swim Week pivoted with digital platforms, and brands and buyers said they have seen huge increases in sales since July.

clock August 10, 2020Rebecca Kleinman

Claire Tregoning wearing the  Elevation Pant and Set Point Sweat and Rebecca Vallance  wearing the Elevation Pant and Elevation Blazer


P.E. Nation Teams With Rebecca Vallance on Ath-leisure Capsule

The capsule is available exclusively on

clock August 6, 2020Lisa Lockwood

Puma's Calibrate Runner


Puma Teams With MIT on New Cushioning Technology

Called Xetic, the product will make its debut this month in the Calibrate Runner shoe.

clock August 4, 2020Jean E. Palmieri

A look from the Bandier x  LoveShackFancy capsule


Bandier Teams With LoveShackFancy for Athleticwear Capsule

The capsule will be sold on their respective web sites and in their freestanding stores.

clock August 4, 2020Lisa Lockwood

Madelaine Petsch


‘Riverdale’ Actress Madelaine Petsch on Her Fabletics Line, the Show and Adjusting to Life in L.A.

The activewear collection will be released on Aug. 1.

clock July 30, 2020Ryma Chikhoune

OFFLINE by Aerie


EXCLUSIVE: Aerie Introduces Activewear Brand Offline by Aerie

The launch marks parent company American Eagle Outfitters’ second new brand launch in under a month.

clock July 27, 2020Kellie Ell

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Balmain RTW Spring 2021


Balmain RTW Spring 2021

clock 11hMiles Socha

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