New Balance Bandier DJ Millie


EXCLUSIVE: New Balance and Bandier Team Up for Activewear Collaboration

The 12-piece collection, which drops Aug. 5, includes leggings, tank tops, joggers, trenchcoats, sneakers and more.

clock July 30, 2021Kellie Ell



Athleta Launches Fitness Platform AthletaWell

The social networking platform is part of the athletic apparel and accessory brand’s long-term growth strategy to reach $2 billion by 2023.

clock July 28, 2021Kellie Ell

U.S. Women's National Soccer Team at the 2019 World Cup.


U.S. Women’s National Soccer Team Receives $1 Million From Athleticwear Brand to Level Pay Gap

Bay Area-based brand Title Nine has donated $1 million in direct payment to Olympic players to help lessen the pay gap.

clock July 28, 2021Misty White Sidell

Jordyn Barratt in Ralph Lauren.


Ralph Lauren’s Olympic Uniforms Are Cool

The flag bearers for the Olympics and Paralympics will wear special cooling jackets created just for Team USA.

clock July 14, 2021Jean E. Palmieri

Spyder RTW Fall 2021


ABG Assigns Spyder License to Volcom’s Operating Company

The license was formerly held by Global Brands Group.

clock July 1, 2021Jean E. Palmieri

Looks from Hoka's current apparel collection.


Hoka Hires Evie Moe to Oversee Apparel Design

The veteran of New Balance and Cotopaxi will oversee both product and creative direction of the new category for the footwear brand.

clock June 30, 2021Jean E. Palmieri



Performance Swim Benefiting From Return to Pools, Olympic Fever

Brands such as Speedo, TYR, Nike and Roka are seeing interest and sales increase as swimmers venture back to the water.

clock June 28, 2021Jean E. Palmieri

Caeleb Dressel in the Speedo Fastskin.


Speedo Unveils Latest Fastskin Suit for Tokyo Games

Two versions of the technical suit — the Pure Intent and the Pure Valor — will be available to athletes.

clock June 28, 2021Jean E. Palmieri

Adidas TechFit Period Proof sports apparel.


Adidas Creates TechFit Period-Proof Sports Apparel

The launch is supported by a Stay in Play campaign featuring extensive educational materials.

clock June 15, 2021Jean E. Palmieri

An image from the Champion x Nili Lotan collaboration.


Nili Lotan’s Twin Endeavors: A New Athleisure Line With Champion and Pop-up in Aspen

The athleticwear line, in partnership with Champion, consists of 15 styles ranging in price from $75 for a classic logo cap to $395 for a track jacket.

clock June 14, 2021Lisa Lockwood

A look at the "Space Jam: A New Legacy" collection from Nike and Converse.


First Look at Nike’s ‘Space Jam’ Collections, New LeBron Sneaker

This marks the first time Nike has teased a new sneaker in a movie.

clock June 8, 2021Jean E. Palmieri

A look from the Adidas x Marimekko capsule.


Marimekko Teams With Adidas for First Sport Performance Line

The collection includes true sports apparel as well as lifestyle pieces.

clock May 28, 2021Jean E. Palmieri

Foot Locker and Melody Ehsani Team Up to Launch Exclusive Capsule Collection


Foot Locker, Melody Ehsani Team Up to Launch Basketball-Inspired Capsule

The capsule features apparel and accessories ranging from $10 to $80.

clock May 26, 2021Lisa Lockwood

Lotta Schelin Uniqlo Sweden


EXCLUSIVE: Uniqlo Unveils Official Swedish Olympic and Paralympic Collection

Designed in collaboration with athletes, the apparel includes casual items and competition wear utilizing innovative construction methods.

clock May 19, 2021Kelly Wetherille

Marysia Sport


Marysia Swim Is Getting Sporty

The luxury swimwear label is launching a sustainable activewear collection called Marysia Sport Clean.

clock May 19, 2021Kellie Ell

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Victoria's Secret store


Victoria's Secret Settles Sexual Harassment Claims Days Before…

clock July 30, 2021Kellie Ell

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