Terez opens pop-up at 158 Mercer Street.


Terez to Open First Pop-up Store in SoHo on Tuesday

Modeled after New York, the two-level store takes guests through a reimagined city setting, complete with a Terez subway station.

clock 42mLisa Lockwood

The Roka Maverick wetsuit


Roka to Establish E-commerce Site in Europe

The activewear brand has opened a distribution center in the U.K. to support the push.

clock November 9, 2018Jean E. Palmieri

A piece from the German Silva collection by Fila.


Fila Reconnects With German Silva

The sponsorship includes a collection of apparel and footwear.

clock November 5, 2018Jean E. Palmieri

Cardi B Reebok


Cardi B Signs Reebok Deal

While the specifics of the partnership haven’t been revealed, Cardi B will help push Reebok’s Aztrek sneaker along with some of its apparel.

clock November 5, 2018Aria Hughes

Rob DeMartini


DeMartini to Step Down as New Balance CEO

He will be succeeded by company veteran Joe Preston.

clock October 30, 2018Jean E. Palmieri

Karlie Kloss wears looks from the Adidas Statement Collection.


Adidas’s New Capsule Is Focused on Sports Bras

The Statement Collection offers three models with different support as well as complementary apparel.

clock October 23, 2018Jean E. Palmieri


Vuori to Expand Into Women’s Wear

The first season will be sold at Nordstrom, REI and online.

clock October 16, 2018Jean E. Palmieri

Snapbac will launch in early November.


Snapbac to Enter Activewear Arena

The new brand offers compression apparel with therapy pods for warm-up and cool-down.

clock October 12, 2018Jean E. Palmieri

Dirk Schönberger.


EXCLUSIVE: MCM Taps Dirk Schönberger as Global Creative Officer

The designer joins the brand from Adidas, where he was creative director since 2010, bringing on board collaborators such as Kanye West.

clock October 10, 2018Joelle Diderich

Spiritual Gangster


Spiritual Gangster on Hunt for Capital Infusion

The 10-year-old brand is going to outside investors for the first time to raise money in hopes of coming out on top in the activewear space.

clock October 8, 2018Kari Hamanaka

Louise Trotter.


Lacoste Names Louise Trotter as Creative Director

The former Joseph designer will present her first collection for the French sportswear brand at Paris Fashion Week in February.

clock October 4, 2018Joelle Diderich and Katya Foreman



Meet Shefit, the Sports Bra Brand Set to Compete With Under Armour, Nike

With the help of former LVMH exec Jeffry Aronsson, Sara and Bob Moylan are growing their company with an inventive bra that already has a committed following.

clock September 21, 2018Aria Hughes

Sarah Crockett


Burton Hires Sarah Crockett to Serve as Marketing Exec

She had formerly worked at REI and Vans.

clock September 17, 2018Jean E. Palmieri

Under Armour's Powerprint legging.


Under Armour Releasing New Apparel Using Taping Technology

The Powerprint collection supports and guides muscles through movements.

clock September 13, 2018Jean E. Palmieri

Roger Federer of Switzerland enters court wearing Uniqlo outfitWimbledon Tennis Championships, Day 1, The All England Lawn Tennis and Croquet Club, London, UK - 02 Jul 2018


Federer, Uniqlo Mark New Partnership

As global brand ambassador for the retailer, the tennis great is collaborating on updating the LifeWear collection.

clock August 22, 2018Jean E. Palmieri

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Backstage at Jean Paul Gaultier Couture Fall 2018


Jean Paul Gaultier Said Joining Ranks of Designers Going Fur Free

clock 6hWWD Staff

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