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Latest in Activewear

Puma Taps Skepta as Long-term Collaborator and Ambassador

The British Nigerian rapper and producer will take a wider role that will span product design, global…

Lululemon Launches Digital Platform Lululemon Studio for Mirror Users

The virtual offering comes as the future of at-home fitness remains uncertain.

Terez Opens Lexington Avenue Boutique

The 1,600-square-foot store is the brand's first permanent brick-and-mortar location.

Puma’s Return to NYFW Will Reference the Brand’s Past and Future

The German brand is turning 75 next year and is returning to the runway to kick off the celebration.

EXCLUSIVE: Reebok Elevates Todd Krinsky to CEO

Longtime chief Matt O'Toole will join new parent, ABG, next year as executive vice chairman.

Nike Launching New Fabric Innovation, Forward

The sustainable material is launching in a hoodie but is expected to be used in a variety of products.

Activewear Is Taking on a More Structured and Colorful Look

Brands are coming out with structured looks and colors to satisfy demand, as seen at the recent Active…

Miami Swim Week: Trends, New Brands and Highlights of the Shows

Trends and highlights seen by buyers at SwimShow, Cabana, Hammock, Paraiso and ProColombia.

Intimates Designer Bonita Kye Is Building a Better Bathing Suit

She is bringing her affinity for midcentury modern architecture to the swim category with a collection out…

Former Model Launches Yoga Leggings With Built-In Knee Pads

The entrepreneur considers the new leggings to be comparable to the difference between camping and "glamping."

Skims Launches Swim Campaign Featuring Paris Jackson, Bella Poarch and Madison Bailey

Photographing the campaign is Mark Hunter (aka Cobrasnake), who is known for his photography of alternative…

CEO Talks: Arena’s Peter Graschi Predicts 34 Percent Revenue Growth in 2022

The Italian swimwear firm is betting on sustainable beachwear collections and increased investments to help…

Vuori to Launch Women’s Tennis Line

The dress and two skirts will be sold direct-to-consumer.

Demi Moore Steps Into a New Role: Swimwear Designer

Moore said she's never designed swimwear before "except in my own mind."

Destination: Miami by Coterie Will Feature 80 Brands

Buyers from Saks Fifth Avenue, Bloomingdale's, Bergdorf Goodman, Goop, and Revolve are expected to attend.