This is the first year that New Balance is the race’s apparel and footwear sponsor.
The collection was created and endorsed by Tom Brady.
The shop will remain open through Sept. 21.
The company is offering customizable printed graphics on its mesh Polo shirts for men, women and children at the Polo Ralph Lauren Shops at the U.S. Open.
GlobalData said in a research report that the trend will push sales to 2.5 billion pounds.
The Huntington Beach, Calif., expos spotlighted fashion trends ahead of Miami Swim Week and indicated brisk business in two growing categories.
The company is looking to press ahead of the crowded activewear market by boosting its performance and lifestyle story.
Activewear giant finds new uses for older manufacturing process.