With the help of former LVMH exec Jeffry Aronsson, Sara and Bob Moylan are growing their company with an inventive bra that already has a committed following.
She had formerly worked at REI and Vans.
The Powerprint collection supports and guides muscles through movements.
The El Segundo, Calif.-based brand has made design and merchandising hires from Lululemon, Ann Taylor and Victoria’s Secret to elevate product.
The brand has partnered with the triathlon company since 2014.
Under chief executive officer and investor Bernard Mariette, the company will use an $18 million cash infusion to grow its global business.
The collection will be sold at Tracyanderson.com beginning May 15 and at Anderson’s studios starting June 1.
With health and wellness hot, gyms and fitness studios are wasting no time firming up and fashioning a new retail story.
The German activewear brand at Milan Design Week in April will showcase four experiments developed with MIT Design Lab.