2XU, a performance sports and compression apparel brand, has named Brian Anderson president of its North America subsidiary.
Anderson, who has more than 20 years of experience in the sports arena, was most recently chief executive officer of Moji. He has also been ceo of Madd Gear, president of EB Sport Group and global senior vice president of sales and marketing for 180s.
A marathon runner and multisport athlete, Anderson was the 2010 recipient of the Sporting Goods Business 40 Under 40 award. He currently sits on several boards, including the Board of Directors of the Sports and Fitness Industry Association.
“2XU is a perfect fit for me,” Anderson said. “It’s rare to find a company with such a rich history of rapid growth, yet still such huge growth potential. In our industry, it all starts with product; 2XU makes the best performance compression products in the world, as evidenced by the fact that 2XU compression apparel is purchased and worn by Ironman triathlon champions, the Navy SEALs and some of the world’s elite pro athletes in basketball, baseball, football, tennis and skiing, many of whom have huge endorsement contracts with other sports apparel brands. I am very excited to help grow a company rooted in product excellence and athletic performance enhancement across a wide variety of sports.”
The Australian brand launched in 2005 with a focus on triathlon and has since expanded its reach to other sports. It specializes in offering medical-grade compression apparel and it launched a line of recovery tights and socks at the New York City Marathon earlier this month. The brand received an investment from LVMH in 2013.
Paul Higgins, global ceo of 2XU, said he’s expecting Anderson to expand the brand’s “market presence and growth rate…in North America.”