By  on November 29, 2018

Ty Haney was tired of the testosterone-charged messages many major activewear brands use to attract customers. Although she grew up a competitive athlete, by the time that chapter of her life ended, she was searching for a way to remain active but without the pressure to perform at the highest level.

So in 2014 she created Outdoor Voices to offer women an alternative. Or as she puts it: “Activity for the fun of it. It’s less about this harder, faster kind of pressure-oriented positioning and all about freeing fitness from performance.”

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