Adidas and Arizona State University have partnered on an initiative called the Global Sports Alliance that is intended to shape the future of sport and increase its positive impact on society. The newly formed group will work with students, faculty, employees, researchers, engineers and others around the world to explore topics such as diversity, race, sustainability and human potential through the lens of sport.
“Few things in life bind people together more than passion for and participation in sport,” said ASU president Michael Crow. “Adidas and Arizona State University have come together because we have a common commitment to having a real-time, positive impact on the world and we see the power of sport to influence human success. We both seek to empower people, improve health and well-being, and inspire action through teaching, learning and community engagement. ASU, energetically focused on innovation and creative problem-solving, is a ready-made action lab to help extend Adidas’ ideas and creative energy.”
The alliance will explore topics including athlete potential, consumer behavior and insight, product materials and innovations, new educational opportunities and more. It will also take on the role diversity plays in sports as well as the issues of sustainability and health.
Mark King, Adidas North America president, said: “Sport is so much bigger than the game. We believe through sport, we have the power to change lives. Adidas and ASU have a shared passion for innovation and creativity, for leading change and finding what’s next. With the Global Sport Alliance, we’re on a quest to explore the unknown. We want the whole world to benefit from what we discover.”
A part of the alliance is the Global Sport Institute, which will take the findings of the group and release them to the public through reports, infographics, podcasts and social media. Kenneth L. Shropshire, an international expert at the intersection of sports, business, law and society, will lead GSI as chief executive officer and join ASU as the distinguished professor in global sports, a position created by Adidas.
“GSI’s purpose will be to transform the resulting findings into practical knowledge that is widely shared, educating and influencing audiences,” he said.