Adidas has a new face for the fall-winter 2009 Adidas by Stella McCartney tennis line — Danish star Caroline Wozniacki.
This story first appeared in the July 13, 2009 issue of WWD. Subscribe Today.
The 19-year-old up-and-comer, ranked ninth on the World Tennis Association tour, will kick off her new role at the U.S. Open in Flushing Meadow, N.Y., which starts Aug. 31.
Wozniacki will play tournaments in Adidas by Stella McCartney apparel and footwear and will be featured in promotional and retail materials. Terms of the long-term deal weren’t disclosed.
The Adidas by Stella McCartney tennis collection will arrive next month in stores such as Lane Crawford, Isetan, Harrods, Holt Renfrew and Nordstrom, as well as shopadidas.com and sports retailers worldwide. Prices include $175 for the Skynde shoe; $130 for the performance dress and $175 for the tennis image jacket. The tennis collection includes colorful Eighties-inspired skirts combined with feminine ruching and gathering, as well as tops with draped sleeves.
Launched in 2005, the Adidas by Stella McCartney collaboration consists of apparel, footwear and accessories for golf, running, gym dance, gym yoga, gym studio, tennis, swim and winter sports.
“For me, it is essential to wear products that combine performance and style,” Wozniacki said. “I need to have breathable apparel and footwear that is lightweight, stable and well-cushioned. With the Adidas by Stella McCartney tennis line, I feel like have everything any fashionable female tennis player always dreams about: cutting-edge Adidas technologies combined with Stella’s unique designs that actually perform.”
Asked why she selected Wozniacki, McCartney said, “Because she is an amazing tennis player with Stella attitude.”
Wozniacki will wear key styles from the collection, which includes the Performance Dress featuring Adidas Climalite technology, the Performance Hot Pant and Bra in smoked pink and the tennis image jacket in dark grape. She will also sport the Skynde tennis shoe in seed pearl, dark grape and white.
Wozniacki said she was especially pleased to be able to offer input into the tennis collection, working “alongside the Adidas product team who are experts in technical performance products” to give “them an insight into the individual needs of female tennis players.”
And after her tennis career, she said, “I would love to own a fashion line.…Hopefully I can learn a lot from Stella.”