Some 500 runners lit up the New York City waterfront last week to show their support for the nation’s oceans.
Adidas partnered with Parley for the Oceans on the inaugural Run for the Oceans 5K that drew athletes including rugby player Dan Carter, marathon record holder Mary Keitany, sprinter Shaunae Miller, swimmer Ian Thorpe and marathon runner Neely Spence Gracey to Long Island City last Thursday night.
The event kicked off with an interactive, immersive festival at Long Island City Landing followed by speeches by the organizers before runners headed out on the route holding blue lights as a tribute to the oceans.
After the run, attendees checked out an interactive pledge wall before a concert by rapper Pusha T.
“Through the Run For The Oceans initiative we have inspired the world’s runners to join our cause and run for the conservation of our oceans,” said André Maestrini, global general manager of Adidas Running. “So far, the digital run has united the world and collectively we have run around it eight times already, all to demonstrate our commitment to the oceans and to spread awareness for the cause.”
In early May, Adidas and Parley created a digital promotion where anyone who downloaded and logged their runs on the Runtastic app from June 5 to 11 had their miles counted in the movement to fight against ocean pollution. Additionally, Adidas has created special shoes made with reclaimed ocean plastic that it began selling last month.