By and  on December 5, 2019

Adidas wants a bigger chunk of the American market.

At the end of 2018, Adidas had an 11.5 percent share of the U.S. athletic footwear retail market and a 5.4 percent share of its activewear market, according to NPD’s Matt Powell. But Zion Armstrong, the company’s North American president, wants to significantly grow its share.

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