UBM Advanstar/MAGIC has formed an alliance with Eurovet/Curve with plans to launch a new trade show in Las Vegas.


The show, CurveNV@MAGIC, will be held twice a year in February and August to coincide with MAGIC Marketplace. It will focus on lingerie and swimwear and mark the first time the categories will be consolidated under one roof in Vegas.


The debut show is to be held Aug. 17 to 19 at the Las Vegas Convention Center as part of MAGIC Marketplace.


Joe Loggia, UBM Advanstar’s chief executive officer said, “We are extremely pleased to partner with Eurovet/Curvexpo. CurveNV@MAGIC allows us to be more responsive to buyers’ needs by further expanding the already dynamic product offerings found at MAGIC for retailers — large or small.”


Marie-Laure Bellon-Homps, Eurovet’s ceo, said, “This strategic partnership is a great step forward; it further supports Eurovet’s mission of serving and uniting the swimwear and lingerie industry in all the strategic markets worldwide.”


Pierre-Nicolas Hurstel, Curvexpo U.S.A.’s ceo, said,  “This partnership is a great combination that will allow us to better serve the west coast and international buyers by offering them a comprehensive selection of swimwear and lingerie brands. By developing a deeper, more concentrated pool of buyers, we will increase brand revenues.”


Barbara Brady, director of ISAM, the International Swimwear/Activewear Market, added, “ISAM is excited about having swim and lingerie together under one roof — it’s exactly what the industry has been asking for!”

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