AGENT ANTICS: Agent Provocateur plans to give insiders a behind-the-scenes view on what it’s like to work at the luxury lingerie brand. As a part of its #ShopGirlTakeover series, shop attendants from its international locations including Melbourne, Australia; Paris; New York; Los Angeles, and Milan will be live-streaming through Periscope, answering questions on a weekly basis until December.
“I love how Snapchat and Periscope offer a candid way to document a moment in time, and who wouldn’t want to see what AP Agents from around the world get up to?” said creative director Sarah Shotton. “Want to know how to get into suspenders in 30 seconds? Or what to do with a whip? These are your girls!”
#Knickersforever is the brand’s multichannel social media campaign. Its stars include two former Agent Provocateur shop girls, singer Paloma Faith and photographer Alice Hawkins. The brand’s social media initiative has already produced more than 1,480,000 views on Snapchat and more than 18,000 views on Periscope.