Asics donated $1.5 million worth of shoes to Girls on the Run

Asics America Corp. has added two new members to its team.

Barbara Turner has joined the company as vice president of human resources and Lisa Hatton Harrington as the new general counsel.

Turner will oversee human resources for both North and South America and will work to develop and acquire top talent while working to develop existing employees. Harrington will be responsible for the legal department, compliance, corporate social responsibility and internal audit.

Gene McCarthy, Asics America’s group chief executive officer and president, said: “Barbara and Lisa bring immense energy, enthusiasm and a proven track record to lead and be instrumental in fostering change. Human resources and general counsel are both critical roles within our organization and the in-depth knowledge that they bring to their respective disciplines is essential to drive our brand forward.”

McCarthy, who spent 21 years at Nike and also worked at Under Armour and Merrell, joined Asics a little over a year ago.

Both women have 20 years of experience in their respective fields. Turner was formerly senior director of human resources at Meruelo Enterprises and also worked for Southern California Edison. Harrington was formerly general counsel at Surf Airlines, and division general counsel at NBC Universal and UnumProvident.

In other Asics news, the Irvine, Calif.-based American division said it donated 50,000 pairs of shoes, worth $1.5 million, to Girls on the Run as part of its Extra Mile promotion that it kicked off before the New York City Marathon in November.

The campaign, which included digital, social, advertising, outdoor and retail activations, ran from Oct. 13 through Nov. 30 and invited athletes to run four miles instead of three and input their participation in the company’s newly acquired Runkeeper app.

“Our partnership with Girls on the Run for this movement brought our like-minded groups together to create positivity in society through sport,” said Roeya Vaughan, vice president of marketing for Asics America. “The fact that the movement exceeded our expectations is an exhilarating validation that people continue to be inspired by the positive impact sport can make in all our lives.”

Girls on the Run is a physical activity-based youth development program for third through eighth grade girls.

load comments
blog comments powered by Disqus