Asics has turned to science for the launch of its newest tight.
Scientists from the company’s Institute of Sport Science have created a new performance running tight that offers double the muscle support of regular models and is said to help athletes maintain their posture and speed throughout their run.
But the Asics Finish Advantage Tight doesn’t come cheap. When it is introduced on Jan. 1, it will retail for $120.
“Asics has been a leader in the development of performance running footwear for nearly 60 years and know that for runners, every detail matters,” said Yoshikuni Takamoto of the company’s Futures team in the product development department of its global apparel and equipment division. “The Asics Finish Advantage Tight demonstrates how this knowledge can be applied to develop performance-enhancing apparel that can make a real difference. This is one of many new products and services that will feature the advanced technology from Asics Institute of Sport Science to provide further benefits to our customers.”
The tight has been engineered to set the pelvis in the correct position to maintain running form, provides medial and lateral leg support to reduce impact on the knee, increase knee extension and maintain knee angle, and provide calf support to prevent fatigue and pain.
The company researched the effects on the body as it tires and found that maintaining posture was key to improving runner performance. But by reducing muscle fatigue, the company said, runners are able to sustain speed for a longer period of time.
The tight will be available for both men and women.