Ready-to-wear designer Brian Reyes has been appointed vice president and head of global design at Calvin Klein Underwear, a division of the Warnaco Group Inc.
The post had been vacant for several months.
In his responsibilities, Reyes will lead the global design team and will be responsible for the development of all products for the Calvin Klein Underwear men’s and women’s collection.
He will report to Bob Mazzoli, chief creative officer of Calvin Klein Underwear.
Mazzoli described Reyes as an “exceptional talent who brings tremendous experience and keen awareness of current fashion trends in men’s and women’s design.”
RELATED STORY: Calvin Klein Men’s RTW Spring 2013 >>
Reyes, who most recently served as a creative consultant at Tse Cashmere House, said he is looking forward to “providing long-term creative direction for this quintessential iconic global brand.”
“The underwear category is unique in that it is a fundamental basic but has so much possibility to be intriguing, sexy and desirable. Calvin Klein in particular has such incredible history and brand power,” said Reyes.
Reyes has an extensive and diverse background in fashion, spanning more than 10 years. He began his career at Polo Ralph Lauren and went on to contribute to a number of top fashion houses, including Michael Kors and Oscar de la Renta. While at Kors, he helped relaunch and build the men’s business, working directly under Kors’ direction. He received his first exposure to intimate apparel while serving as the director of design licensing at Oscar de la Renta, which sparked his affinity for the intimates category.
Reyes launched his own, namesake collection with much hype in 2006 which included a small lingerie line with a celebrity following, but shuttered it after the 2010 resort season. Before joining Tse, he had taken a year-long absence from the world of fashion, during which he traveled to such places as Patagonia “with a backpack…to be inspired by nature.”
“Over the past decade, Brian has established himself as a fashion innovator with broad customer appeal. His addition to the team will heighten our focus on the consumer as we build on Warnaco’s commitment to be brand, product and consumer focused in everything we do,” stated Martha Olson, Warnaco’s group president.
Mazzoli noted that Reyes’ apparel background will lend a fresh eye to the underwear category.
“We certainly have plenty of underwear category experts in the house, me and Martha among them, but with that level of creativity in terms of how he sees things, it’s a wonderful dynamic,” said Mazzoli.