Carbon38’s stretching out in fashion with a line of activewear meant to go beyond the gym.
Following the launch of a basics collection last month, the sporty e-commerce site is introducing a new “fashion” range on its site today, which is intended to get customers from 6 a.m. to 6 p.m. and beyond.
“The whole concept is [based on] the things we love about activewear — fabrics and construction — but made in ready-to-wear silhouettes,” said cofounder Caroline Gogolak. “There are true performance pieces, but activewear is transitioning into more of this leisure wear.”
Gogolak and cofounder Katie Warner Johnson are hopeful that their blazer, dress, jumpsuit and anorak will take a woman from yoga class to a dinner at a hip downtown restaurant that same evening.
A $295 gray, white and black wave print blazer, made of Neoprene and compression fabric can be paired with black leggings or leather pants for more of a nighttime look. The same can be said for a sleek, sheath dress, which comes in solid black or a wave print and retails for $145 to $165.
Everything in the seven-piece offering is moisture wicking and wrinkle free.
The most expensive item in the line is the anorak in the graphic wave print, retailing for $375 (a solid black version costs $295).
“The last thing you want to throw on after your gym class is skinny jeans. This is a piece that has everything you love about activewear but that is presentable for the other activities during your day,” Gogolak added, citing data from Cotton Incorporated that said 90 percent of consumers wear fitness apparel for activities other than exercise.