By  on June 24, 2015

LONDON — Model Carolyn Murphy was growing weary of the va-va-voom lingerie that she sees as dominating the market — and that was finding its way into her teenage daughter’s wardrobe — so she decided to create a line of her own.

Teaming with British lingerie label Cheek Frills, Murphy has designed a youthful collection launching in July that includes bras, pants, pajamas and teddies, all in Cheek Frills’ signature modal cotton that’s organically dyed.

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