Ath-leisure is something of a bad word to Christine Day, the former head of Lululemon Athletica Inc., who’s now helping Adidas up its game in the women’s market.
“I really absolutely hate that word,” she told WWD. “In some ways, it’s kind of demeaning. It means that women aren’t really serious athletes, they’re just wearing clothes that look like they’re athletic. When you live in just ath-leisure, there’s permission to take quality down…it’s permission to commoditize it. That’s what I find kind of offensive, meaning you’re not serious about working out, but also taking quality down to a level where it isn’t really performance.”
Are you ready for Goop TV? According to sources, the lifestyle site founded by Gwyneth Paltrow has inked a deal with Netflix to create a new wellness-inspired show.
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“As long as [companies] are peopled by humans, there’s always that opportunity [for authenticity.] When that doesn’t happen, it’ll hurt your [brand],” he says. “We’re human beings. Human meaning flesh, being meaning spirit. As long as we have that, there is the opportunity for growth and elevation.” — Pharrell Williams, WWD Original.
The Paris men’s calendar just gained another heavy hitter: Celine will stage a show in January, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. 📸: @thekateowen
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