MILAN — Dsquared2 has inked a three-year licensing agreement with Italian manufacturer ISA for the production and distribution of its men’s and women’s underwear and swimwear lines.
The first results of the collaboration will be unveiled in January during Milan men’s fashion week, where Dsquared2 will preview the first pieces produced by silk specialist ISA.
“We decided to collaborate with ISA because it’s a great firm that we have always respected and appreciated,” said Dan Caten. “We are certain that this partnership will bring great results.”
“We are [pleased] that Dsquared2 has chosen us for their new license and given us the opportunity to partner with two of the most vivacious and creative designers worldwide,” said ISA chief executive officer Christian Thirty. “With our development and production expertise, and Dean and Dan Caten’s creative talent, we are confident that we will be able to attract many clients around the world.”
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According to the designers, the underwear and swimwear collections will be provocative but with a touch of irony, in keeping with the brand’s image.
“Our collections have always been characterized by a strong element of seduction that stands halfway between eroticism and exhibitionism,” said Dean Caten. “Right from our very first fashion shows, even for the winter collections, we had gorgeous models on the runway or in our advertising campaigns, wearing provocative underwear. We love to have fun and cause a stir, being daring is part of our way of life.”