Duofold and Champion have teamed up for a new base layer product offering, Duofold by Champion. Both brands are owned by HanesBrands.
“Just as any sports team brings together players that make each other better, we are strengthening our cold weather gear offerings by combining the performance and technology strengths of two great brands — Champion and Duofold,” said Claire Powell, vice president, general manager for activewear for HanesBrands.
Beginning this winter, the Duofold brand will be marketed under the name Duofold by Champion. This will include product packaging for retailers including Modell’s and Dick’s Sporting Goods. Duofold will relaunch its Web site Thursday to reflect the change and its base layer products will also be sold on the Champion site.
Duofold introduced base layer products in 1906, a product that was later updated using waffle-weave construction, which is still a hallmark of the brand. Champion was established in 1919.