Elila, a plus-size intimates brand, has launched a shapewear collection.
The collection includes a high-waist long leg shaper, which retails for $90, and a high-waist shaper, which retails for $85. The shapewear, which comes in black, nude and mocha and has a subtle leopard print, includes boning to help the undergarment maintain its shape.
“Our customer wanted something that she could slip on herself, that allowed her to breathe, that got the job done and that she could pair with some of her favorite Elila bras. I love how we were able to accomplish all of that with these two puzzle pieces. I think we have a very complete collection now,” said Ellen Jacobson, who founded the brand in 2004.
Jacobson has roots in the lingerie industry. Her grandmother, Helen Jacobson, founded the Goddess Bra Company in 1945, which was purchased by Wacoal as part of the Evedon acquisition in 2012. Kohl’s Corp. recently picked up pieces from the Elila line for its e-commerce site and the collection is also stocked at online specialty retailers, including Her Room and Jessica London.
The next launch for the brand will be a bra-sized baby-doll set, which will match its existing black and silver embroidered underwire bra, that will be in stores February 2016.