Eres has opened a boutique in Houston.
The 592-square-foot store, which is located in the River Oaks District on Westheimer Road, is the brand’s sixth U.S. unit.
“There was a clear demand for an Eres Houston boutique from our customers in the market,” said Quynh Pham, commercial director of Eres. “Houston has blossomed into a cultural destination, celebrating its distinctive heritage with a growing international community. We wanted to service our devoted clients in the area and also be apart of this thriving city.”
The shop will follow the aesthetic of other Eres boutiques and feature the brand’s lingerie and loungewear along with swimwear and beachwear pieces from the Veronique Leroy cruise collection. Similar to its other U.S. stores, this is a franchise location. In 2010, Eres closed three of its stores in the U.S. to shift to franchise and department store shops-in-shop, which is similar to the brand’s business model in Europe.
According to Pham, there will be more U.S. openings in 2017. The brand recently created a capsule swim collection inspired by Ursula Andress, the Swiss actress who played the first Bond girl.