April has been a busy month for Paris-based Eurovet.
Following the acquisition of the CurvExpo trade fairs in New York and Las Vegas, the world’s largest trade show organizer of intimate apparel and swimwear is consolidating its lingerie division in France, which encompasses two trade fairs: Mode City and the Salon International de la Lingerie.
Cécile Vivier-Guérin has been appointed to the newly created post of marketing manager for Eurovet’s lingerie and swimwear division. Her responsibilities will include incorporating the dynamics of economic, cultural and fashion platforms to develop and bolster business in the innerwear and swimwear operations, as well as enhancing communication with retailers and facilitating trade show visits. Vivier-Guérin’s previous responsibilities as project manager for the Salon show will be absorbed in her new post. She will also be in charge of coordinating exhibitor events.
Séverine Marchesi, exhibition director for Mode City, has been named to the dual post for the Salon show. A strategy in overseeing these two annual events will be to create a powerful synergy between the winter and summer sessions.
Next year will mark the 50th anniversary for the Salon fair and the 30th anniversary for Mode City, and the company is planning a number of celebrations and special events to commemorate both anniversaries, said a spokeswoman.
In other developments, Véronique Bonnet, director of Eurovet Asia — which includes the Shanghai Mode Lingerie and Hong Kong Mode Lingerie venues — is leaving the company to pursue new interests. She had worked at Eurovet Asia since 2002.
Delphine Nguyen, who has served in various capacities at Eurovet for over a year, will succeed Bonnet. She will be supported by Marie Herreman, who will be in charge of marketing, communications and public relations for Asia.
All executives will report to Marie-Laure Bellon-Homps, chief executive officer of Eurovet.