Felina is on a category expansion spree.
The brand recently signed a licensing deal with Dreamwave, a division of The Bentex Group Inc., to manufacture swimwear for its roster of brands, and now the company is partnering with Just One to introduce activewear, socks and hosiery.
“We believe that activewear, as well as socks and hosiery, are natural product extensions for our brands Felina, Jezebel and Paramour,” said Robert Zarabi, owner of Felina. “We have repeatedly been asked by our customers and retailers for a greater product assortment.”
Just One will produce distinct assortments of activewear, socks and hosiery for Felina, its classic line; Jezebel, its trendy line; and Paramour, its contemporary, plus-size line. The products will be in stores for spring 2016.