Fila continues to bring back some of the most famous faces from its past.
The sports brand said Monday that marathon runner German Silva will rejoin its ambassador roster along with Bjorn Borg and Grant Hill, who have also been welcomed back this year.
Silva achieved back-to-back victories at the New York City Marathon in 1994 and 1995. In 1994, he famously recovered from a wrong turn and despite being 40 yards behind, still managed to break the tape first. On Sunday, Silva celebrated his upcoming 50th birthday by running the New York City Marathon with his son, Riwan, who was racing for the first time. Their finish time was 3:18.
“German is a fantastic ambassador for the sport and for our brand,” said Jon Epstein, president of Fila North America. “Our athletes have always had a unique story to tell and German carved out his own path to success. His journey from humble beginnings to a premier athlete to a humanitarian and coach is inspirational, and we welcome him back to the Fila family.”
To launch the partnership, Fila introduced an apparel and footwear collection in honor of the runner that includes tracksuits, T-shirts and hoodies for men and women and features a Fila/Silva logo.
In addition, the brand has introduced an update to the Silva Trainer shoe that is available in two colorways for men or women, and features 2A technology in the heel and forefoot.
“I am thankful that my road led me back to Fila,” said Silva. “I have always admired the brand’s legacy and values and I am excited about this partnership. It has been an honor to see my new Fila collection. It motivated me as I prepared to run the marathon with my son and it is something special for us to share.”
Additionally, Fila has collaborated with Footpatrol, a sneaker store in London, to create special-edition Silva Trainer styles.
The German Silva collection is available on the Fila web site while the Footpatrol collaboration is also being sold on the store’s web site.