Oiselle, the women’s activewear brand, teamed with textile firm Polartec on a new film called “Birdstrike” that will debut Wednesday.
The short film tells the story of Birdstrike, the first all-female team to win The Speed Project 3.0, an unsanctioned, unsupported, 340-mile ultra relay run from Los Angeles to Las Vegas. No female team had ever taken on the run, which is now going into its third year, but once their participation was revealed, all-women teams sponsored by Nike and Strava were also formed. Out of 19 teams, Birdstrike came in seventh overall and first among the all-female teams with a time of 44:27:11.
Birdstrike included professional runners Lauren Fleshman and Devon Yanko as well as four amateurs and six crew members. They wore apparel created with Polartec’s Delta cooling fabric as they ran across Death Valley on their way to Vegas. The run was held over two days in March.
“Oiselle’s pursuit of creating quality products for female runners sets them apart in a crowded market and has led to exciting collaborative development work with Polartec,” said Polartec chief executive officer Gary Smith. “They continuously ask for our best when designing for the athletes they serve, and as such they’ve become a valued customer.”
“We’ve always been interested in women charting new territory,” added Oiselle founder and chief executive officer Sally Bergesen. “The Speed Project was an opportunity to show women’s skills and ability, both individually and as a team, on a new stage. Polartec’s support and technology were key in our participation in this race. That course demanded everything of our athletes, and the apparel, like the women, stood up to the challenge.”
The film will debut at REI as a part of its Force of Nature campaign. It will be screened at the retailer’s Washington, D.C., store on Wednesday, followed by its Seattle store on June 22 before being released online on June 23. The screenings will include a question-and-answer panel with the team, crew and executives.