Things have changed since Germaine Picket introduced her lingerie collection just last year.
Picket, who previously spent 10 years at Ralph Lauren heading up the store development department, has expanded on her initial proposition — lingerie and loungewear for home — with more leisure pieces that can also be worn while running errands.
“When I initially launched the brand I was responding to a perceived hole in the marketplace for sophisticated, high-quality sleep and loungewear. I now realize that this was part of a larger cultural and lifestyle change that we first saw the signs of with ath-leisure,” Picket said. “I see the collection today as responding to the modern lifestyle where comfort is non-negotiable and versatility and functionality are necessary.”
Her new collection consists of classic pajama pieces such as camis, shorts and tunics along with multifunctional lounge items including quilted coats and tops, silk jumpsuits and palazzo pants. Picket has experimented with print for the first time, which she said was a request from buyers.
She’s also shifted her manufacturing from New York to China.
“I think the lesson that has had the greatest impact on the brand was that proximity to manufacturing does not necessarily determine the level of control one has over the manufacturing process or the quality of the end product,” Picket said. “In fact, it may take up valuable time that is better spent on other aspects of the business.”
The collection, which is priced from around $150 to $495, is sold at Journelle and on Gempicket’s e-commerce site, but Picket is targeting department stores including Barneys New York, Neiman Marcus and Holt Renfrew.