By  on March 30, 2018

Gyms have really whipped themselves into shape when it comes to perception in recent years of what a fitness center can be.

They’re the new darling of anchor tenants at some malls, a way of life in many parts of the world and they’re increasingly becoming retailers as business models mature and diversify over time. Retail outposts found within gym chains and boutique fitness centers are no longer last-resort pit stops to nab a forgotten bottle of water or sweat rag. Gyms are pushing forth with far more diverse businesses, bolstered by consumers’ lack of time and society’s acceptance of leggings as perfectly valid for public consumption.

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