Icebreaker, the New Zealand-based apparel company, will open a store in San Francisco on Nov. 21. The 1,600-square-foot unit will be located at 170 Post Street, between Grant and Kearny Streets, one block off Union Square.
The store will carry the complete Icebreaker line of merino wool apparel for outdoor activities, running, cycling, travel, underwear, kids and city collections.
In March, the unit will be converted into a TouchLab store, which enables shoppers to touch raw merino fiber and the various weights of Icebreaker apparel.
“People in San Francisco love the outdoors and have a great appreciation for nature and natural products, so this area is the perfect location for our newest TouchLab,” said Jeremy Moon, Icebreaker’s founder and chief executive officer.
Icebreaker opened a flagship TouchLab store in New York City in December and also has TouchLab stores in Portland, Ore., the site of its U.S. headquarters; Vancouver and Montreal.