This story first appeared in the July 8, 2015 issue of WWD. Subscribe Today.
LE MYSTÈRE SOPHIA LACE BRA, $68
“Just as trend research predicted the return of gorgeous lace bras, we have been experiencing extremely strong sales in our new stunner Sophia, which launched in March of this year.” — Jessica Pfister, vice president of Le Mystère
CALVIN KLEIN MODERN COTTON BRALETTE, $28
“Thanks to the success of our #mycalvins social media campaign, our logo product is currently the fastest- growing category, with the Modern Cotton bralette being one of our most popular items.” — Kevin Carrigan, global creative director for Calvin Klein Platinum, Calvin Klein White Label, Calvin Klein Jeans and Calvin Klein Underwear
ON GOSSAMER BEAUTIFULLY BASIC LACE BACK PLUNGE, $46
“Our Beautifully Basic Lace Back Plunge encompasses the shift we’ve noticed toward back interest in lingerie. This microfiber plunge bra has a pretty lace back with an adjustable J-hook for racer-back convertibility.” — Debby Gedney, president of branded intimates at Komar
CHANTELLE UNLINED LUXE SPORT BRA, $72
“Chantelle introduced its first high-impact sport bra this year and has had a great response from retailers and customers alike. It marries the respected fit and deep sizing of Chantelle along with the current trend of sport luxe leisure wear.” — Tiffany Berrier, Chantelle marketing director
NATORI PLUNGE CONTOUR FEATHERS BRA, $68
“Our best-selling style continues to be the Natori Plunge Contour Feathers bra in black. This deep plunge bra is perfect for lower necklines.” — Josie Natori, chief executive officer and founder, The Natori Co.