HANES DOES MT. EVEREST: Hanesbrands Inc. will be sending a high school student on a cultural adventure to the Mount Everest base camp this spring. The student will join Expedition Hanesbrands to “help inspire others to use the symbolism of the world’s highest peak to set their own life goals,” said a Hanesbrands spokesman.

This story first appeared in the January 4, 2010 issue of WWD. Subscribe Today.

Expedition Hanesbrands will select one student from Carver High School in Winston-Salem, N.C., along with a school chaperone and a parent or guardian, to make the three-week trip in May to Mount Everest base camp in Nepal. The selection process will be finalized in mid-February.

The student will experience the nonclimbing aspects of a Mount Everest expedition and Himalayan life. The cultural immersion and learning opportunity will include several days in Kathmandu, the capital of Nepal, and a 15-day, round-trip walking trek to Mount Everest base camp for a one-night visit with the climbing team at 17,700 feet.

After a short flight from Kathmandu, the guided trek begins in the village of Lukla at 9,250 feet and proceeds through the Khumbu Valley, where there are no mechanized vehicles. Commerce and everyday life depend on goods transported by humans and animals, including the ever-present yak. The trekkers will cross suspension bridges, hike along rivers, traverse valleys with vistas of towering Himalayan peaks, and visit villages, shopping bazaars and lodges to experience Sherpa culture.

The expedition team will be equipped with audio, video and Internet-based communications technology so the school district trekkers can share their experiences with the Winston-Salem community through the Expedition Hanesbrands Web site, Climbwithus.com.

“Mount Everest is so much more than a peak to summit,” said Expedition Hanesbrands leader Jaime Clarke. “It’s a symbol for how you set your goals, how you live your life, how you can be a better person. Any successful Mount Everest expedition is about planning, preparation, self-awareness and respect for the mountain and the culture of the area. This will be a once-in-a-lifetime learning experience for our Carver High School teammate.”

The Underfashion Club Inc. has named the honorees of the 2010 Femmy Awards, scheduled for Feb. 2 at Cipriani at 42nd Street in Manhattan. Rob Smith, executive vice president and general merchandise manager of juniors, dresses, suits, swimwear, children’s wear and intimates at Macy’s, will accept the award for Macy’s as retailer of the year. Robert Zarabi, president and chief executive officer of Felina Lingerie, and YY Hung, chairman of Regina Miracle International, will take home awards for manufacturer and supplier of the year, respectively. Noah Wrubel, president and ceo of Bare Necessities, will accept the Innovation Award for the brick-and-mortar and e-commerce retailer, and Gwen Widell, senior vice president of merchandising for Wacoal America Inc., will receive the Lifetime Achievement Award.

GIVING A HUG: The Intimate Apparel Square Club raised $76,000 at its annual HUG (Help Us Give) Award dinner in November, said Walter Costello, co-chairman of the industry organization’s charity division. The announcement was made at the IASC’s holiday party at the National Arts Club on Dec. 15. Costello said $70,000 will be donated to the pediatric unit of the Howard A. Rusk Institute of Rehabilitative Medicine at NYU Langone Medical Center, $5,000 to disabled students at New York University and $1,000 to the Lee International Education Fund. Since 1999, the IASC has donated $2.1 million to the Rusk Institute, as well as $490,200 to NYU and other charities.


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