HIGH ADVENTURE: High-end Belgian innerwear specialist Marie Jo L’Aventure has tapped local fashion label A.F. Vandevorst for a one-off lingerie line under the L’Aventure by A.F. Vandevorst banner.
Using lingerie of the future as its theme, the collection, which includes bras, panties and a suspender belt, will enter specialist lingerie stores in Europe and the U.S. in September. Details include a trompe l’oeil photographic felt print, panties with a sheer leg overlay echoing nylon stockings and corsets layered over transparent tulle bodies.
As the inspirational starting point for the collection, A.F. Vandevorst created three one-of-a-kind felt corsages molded onto wooden dummies using hat-making techniques. The conceptual installation this fall will tour Marie Jo L’Aventure stores in northern Europe, ending Dec. 7 to 19 in the entrance hall of Antwerp’s MoMu fashion museum before being auctioned in support of the Pink Ribbon Foundation to promote breast cancer awareness.
UNDER ONE ROOF: British intimates label Janet Reger has relocated its Knightsbridge store to North London’s quaint Belsize Village neighborhood. It is a cozy space filled with pastel and gem-hued lingerie. The new home unites the brand’s headquarters, showroom and store and carries the Janet Reger Couture and Naughty Janet labels. The 484-square-foot store features large mirrors to elongate the space, an oak display counter with frosted glass drawers and rails of merchandise in a neutral color scheme.
“I wanted to create a bijous boutique in the heart of Hampstead where we can accomplish a different experience to that of a department store,” said chief executive officer Aliza Reger. “This will include our one-of-a-kind items, comfortable setting and our overall passion for personal service.’’
La Petite Coquette, Catriona Mackechnie and Lavender Lace carry the label in the U.S. Prices start at 55 pounds, or $81 at current exchange, for a pair of silk French knickers and go to 250 pounds, or $370, for a silk robe.
CFDA THROWS A CURVE: The Council of Fashion Designers of America has joined with CurveExpo Inc. to promote awareness of lingerie in the fashion world. The partnership includes the CFDA’s charitable initiative, Fashion Targets Breast Cancer. Innerwear and swimwear brands that sign on as supporters of the CFDA can donate a percentage of sales to the charity at their discretion. The fee to become a supporter is $500.
CurveExpo produces the CurveNY and CurveNV lingerie and swimwear trade shows in New York and Las Vegas. Jean-Luc Teinturier, chief executive officer of the Curve shows, said, “This partnership will elevate lingerie and its designers to a new level in the fashion industry.” He added the partnership will be cross-promoted on both the cfda.com and curve.com Web sites.
Lisa Smiler, CFDA’s associate executive director, said the initiative will provide networking opportunities for CFDA members and intimates and swimwear executives.