By  on November 25, 2016

The ath-leisure phenomenon is a global one. But Jason Wu’s collaboration with Fila — now in its third season — is very much a region-specific project.

Unlike similar designer-sports brand mash-ups, such as Adidas Originals by Alexander Wang or Louis Vuitton’s Kim Jones for NikeLab, this collaboration is destined exclusively for the Asian market, specifically mainland China, Hong Kong and Macau. And Wu himself is taking great pains to keep things local — he even declined to speak to international press at a Beijing runway show of the line’s spring collection on Nov. 24. The show, which took place at the Pace Gallery of the 798 Art Zone, drew actress Zhang Li.

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