The Jones Group will be introducing its first collection of legwear and socks bearing the Jones New York label for fall.
This story first appeared in the February 7, 2011 issue of WWD. Subscribe Today.
A licensing agreement was signed last fall with Leg Apparel, a division of Aimee Lynn Inc., to manufacture and distribute the legwear line. The legwear will be launched simultaneously with a handbag and a footwear collection for fall by Jones New York, which is being produced in-house, said Mary Bell, president of licensing at The Jones Group.
“Jones has been dressing women for success for over 40 years, and we felt now was our moment in time to bring our customers the perfect handbag, footwear and legwear to complement the perfect suit or dress.…We have a very close collaboration between Barbara Corea and her team at Leg Apparel and our brand management at Jones. We are creating a collection with colors, aesthetics, fit and packaging, as well as every single component that embodies legwear for the consumer to see. It all should look like it was painted with one brush [with Jones New York apparel],” said Bell.
She added that the styling of the legwear lends itself to a sophisticated “day-into-night” statement with a color palette of charcoal, chocolate, black, navy and merlot, which will be in the same color range as Jones New York apparel for women.
A first-year wholesale sales projection was not available, but sales of the combined collections of tights, casual crew socks, trouser socks and knee-highs could exceed $3 million, according to industry estimates. Distribution will be aimed at department stores nationwide that sell Jones New York products.
Fabrics will include cashmere, angora, nylon spandex and cotton blends. Three themes will underscore the legwear and sock collections: floral patterns, lace looks and men’s wear-inspired textures and motifs. Legwear styles will be rendered in opaques, flocked sheers, sexy back seams with an opaque Cuban heel and sweater-inspired looks including cable patters and angora treatments.
Barbara Corea, fashion director at Leg Apparel, said the opaque tights segment is expected to generate the strongest sales because of a special application.
“Our opaque tights will be infused [microencapsulated] with vitamin E and aloe vera, which will condition and soften the skin,” said Corea.
Bell said the strategy is to “differentiate” the opaques from other offerings in the market.
“That [vitamin E and aloe vera] will make a big difference for the consumer,” said Bell.
Suggested retail for the tights is $15 to $20; crew socks are $9 to $18; knee-highs will be priced at $12, and trouser socks will be sold in two-pair packages for $12.