PARIS — Julien David is building his street credentials.
This story first appeared in the June 19, 2014 issue of WWD. Subscribe Today.
The designer, best known for his laid-back city suits, has teamed with U.S. surfwear brand Quiksilver. The three-year partnership will span six capsule collections and include men’s boardshorts, wet suits, rash guards and T-shirts.
“When I was growing up in the early- and mid-Nineties, Quiksilver represented everything that was cool and that exuded this typically Californian lifestyle. I’m a city boy, but the T-shirts, the prints — I had them all,” David told WWD.
The capsule will be unveiled during Paris Fashion Week as part of David’s spring collection, which in turn will reference surf subculture, the designer revealed.
David, who has a knack for experimental fabrics, said the pieces will incorporate Quiksilver’s eco-friendly approach to production. “The boardshorts are made from recycled PET bottles. They are very high-tech and entirely waterproof.”
Recycled Neoprene, meanwhile, has been used for the wet suits, while the rash guards employ recycled Lycra.
“Julien has a progressive and unconventional outlook on fashion, and we anticipate our collaboration to bring new consumers to action sports,” said Quiksilver’s chief executive officer Andy Mooney about the company’s first “ongoing fashion partnership.”