Kate Hudson is stepping up the intensity of her involvement in the apparel business.
Already the face of Ann Taylor, where her capsule collection launched in May, Hudson is partnering with subscription e-commerce site JustFab on a new line of athletic apparel and accessories launching in October. Called Fabletics, the line, which has been in the works for more than a year, will include tops, bottoms, jackets and select accessories.
“I’ve always lived an active lifestyle, and with two boys, life has only gotten busier. As a working mom, I know what it’s like to be on the go and running around from one activity to the next. Sometimes you just don’t have time to change, but you still want to look cute, whether you’re taking a yoga class, running errands or meeting up with friends before you pick the kids up from school,” said Hudson. “I cocreated Fabletics with [JustFab co-chief executive officers] Don [Ressler] and Adam [Goldenberg] to offer busy women quality activewear that is fashionable, functional and affordable.”