Keren Gasner might be only three years into her position as head of design for the Gottex brand, but she’s spent 11 years with the company serving in roles ranging from intern to assistant designer to founder of the INO Gottex Innovation brand.
Now she’s focused on pushing forward the Gottex aesthetic while still holding true to the brand’s DNA, which is rooted in construction, fabric innovation and prints.
All of those tenets are on full display for Gottex’s 60th anniversary capsule collection, called Jewel Box, which Gasner designed. The line features 28 swimwear styles made from golden, bronze, silver and black velvet fabrics that are amped up with luxe details such as Swarovski crystals, laser-cut embroideries and gold zippers. Although it’s more expensive than the Gottex main line — it retails from $218 to $500 — Gasner said the line has had strong response.
“This collection has really resonated with the boutiques,” Gasner said. “It’s taught us that when customers see something that’s different and new, they are willing to pay.”
Gasner said today customers are interested in sexy, one-piece suits with one-shouldered straps, cup-size bikinis with underwire and one-size-fits-all triangle bikinis, but making these styles comfortable is always key.
Also top-of-mind for Gasner is innovation, which includes placing patterns on textured fabric, 3-D printing of flower embroideries and sourcing fabric that contours to the body but isn’t restrictive.
“I think we have the best suppliers in the world and any idea that we have, they can do it,” Gasner said. “It’s all about maintaining the classics but bringing them up to date with innovation.”