The Komar company has signed a licensing agreement with Age Group Ltd. to be the exclusive Cuddl Duds licensee of seasonal footwear, blankets and throws.
Footwear products bearing the Cuddl Duds label will include slippers, slipper socks, flip-flops, sandals and jelly slippers and sandals. Products from the partnership will ship for fall 2014.
First-year retail sales are projected at $6 million, said Mark Sandler, president of the Komar Layering division, which oversees the Cuddl Duds warmwear business.
“These products are a natural extension to our Cuddl Duds product line, and customers have been asking for them,” said Sandler.
Richard Adjmi, principal of Age Group Ltd., described the slipper and blanket category extensions as the “perfect fit” for the Cuddl Duds brand.
“The licensed collection launch will further expand Age Group’s already developed slipper and accessory business,” stated Adjmi.
Komar Layering produces, markets and distributes layering apparel including leggings, tanks and crewnecks and V-neck tops for women, men and children. Cuddl Duds is the flagship brand. Established in 1908, Komar specializes in design, marketing, sourcing and distribution of sleepwear, loungewear, intimates, layering and lifestyle products. The company operates a portfolio of more than 100 brands and licenses.
Age Group has been a design, manufacturing and distribution house since 1983. The company works with more than 15 licensed properties, including Hello Kitty, Martha Stewart, Paul Frank, Monster High, Angry Birds, Kensie, Eddie Bauer and Flora Nikrooz.
Age Group merchandises and designs a number of private-label programs for retailers, including Macy’s, Victoria’s Secret, Hot Topic, Target and Kohl’s.