“We are excited by the increased visibility and awareness that creating the U.K. site will bring and we are looking forward to moving our brand one step closer to international success,” said Jessica Pfister, vice president of Le Mystère.
The site will offer bras and briefs along with content about bra fittings including a video and a Measure Me calculator.
In the U.K., Le Mystère is currently sold in specialty boutiques including The Lingerie Boutique, Sipsey Lingerie and Mimi in addition to online retailer Brasense. According to Pfister, the brand will enter major U.K. department stores by the end of the year.
Komar acquired Le Mystère in 2012. Since the purchase, the brand has revamped its vision and broadened its product offering.