PARIS — Lingerie spending in France was up 1.7 percent in 2015 to 2.77 billion euros, or $3.1 billion at average exchange rate, according to a new study by France’s Institut Français de la Mode, or IFM.
In 2015, lingerie made up 19.5 percent of total spending on women’s clothing, which is the largest share since 2006. Overall, lingerie performed better than the rest of the ready-to-wear market, according to the study. (Apparel sales in France dipped 0.1 percent in 2015.)
Exports were the brightest spot: French exports of bras, panties and women’s nightwear rose 6.7 percent to 495 million euros, or $554 million, compared to the prior year. France remains the largest exporter of bras in Europe, before Germany and Italy.
Annual per capita spending rose above the 100-euro mark, as French women spent on average 101 euros, or $113, on their lingerie items in 2015. (The study also notes that women aged between 15 and 24 spent 2.2 times more than women over 45.)
Another finding of the research is that lingerie is particularly suitable for e-commerce. The report cites such factors as intimacy, lightweight products and standardized sizes. In 2015, 19 percent of the lingerie was bought online, while online spending stood at 15 percent for the rest of rtw.