London Fog is spreading to greater China.

Iconix China, a joint venture between Iconix Brand Group Inc. and Novel Fashion Brands, reached a deal with Shanghai Doright Fashion Co. to expand the brand in China for fall.

Doright plans to establish more than 180 London Fog shop-in-shops and stores by the end of 2011.

“By partnering with strong operating companies such as Doright for London Fog, we will be able grow and monetize Iconix’s portfolio of brands in this region,” said Iconix chairman and chief executive officer Neil Cole and Novel chairman Silas Chou in a joint statement.


load comments
blog comments powered by Disqus