Invista Inc. has launched a video series called “Love Your Assets” featuring body-shaping solutions in legwear and shapewear by Assets by Sara Blakely, a new brand created by the founder of Spanx.
This story first appeared in the February 7, 2011 issue of WWD. Subscribe Today.
The three videos — which focus separately on the legs, midsection and derriere — also feature celebrity stylist Cher Coulter, who was named Stylist of the Year at the 2010 Hollywood Style Awards and has dressed stars such as Kate Bosworth, Sienna Miller, Orlando Bloom and Teresa Palmer. In the videos, Coulter shares tips to help women dress to play up a part of their body they love the most, such as wearing a high-waisted belt on a dress to accentuate longer-looking legs and avoiding shoes with strappy ankle treatments that cut the silhouette of the leg.
“Every woman should have a part of their body they love, and I want women to approach their wardrobe and how they dress themselves with a sense of joy and excitement,” said Coulter. “With some simple and realistic styling advice that I use to dress my clients for red carpets and magazine covers, I show that it’s easy to dress your best, helping women love their favorite asset just a little bit more.”
Valerie Mackler, Invista’s marketing account manager for legwear, said this is the first time Invista is presenting a video with a celebrity stylist.
“This is the first video of this nature that Invista is sponsoring that incorporates product attributes as well as fashion tips and the apparel that goes with it,” said Mackler. “And Lycra has been an ingredient of Spanx garments since their inception.”
The videos are being shown at YouTube.com/spanxinc.
Click here to watch the videos>>