By  on January 2, 2020

Having taken over the mainstream, ath-leisure brands are now looking to bring the trend’s supercharged growth to the luxury world. 

High fashion began dabbling in activewear years ago as looks from the gym started to take to the street. But now that the trend has not only grown but cemented itself as a fashion cornerstone — giving Lululemon Athletica Inc. a $30 billion market capitalization — ath-leisure prices are reaching higher and higher to luxury levels, where the margins are better and big price tags build brands.

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