Made is heading Down Under.
Taking place Nov. 11 to 13 at Carriageworks in Sydney, Made Sydney will connect fashion to sports, drawing inspiration from the city’s creative culture. Faith Connexion will introduce its first fashion show and co-design a replica of famed skateboard spot Hubba Hideout. The event will also feature a retail component called The Stores, making the collections and products of about 10 brands available for consumers.
“As we continue to grow and evolve the Made brand, we are seeking markets with strong global support from both the industry and its consumers,” said Catherine Bennett, senior vice president and managing director, IMG Fashion Events & Properties, which owns Made. “Sydney has been a great home for us over the years, and we’re excited to introduce an entirely new offering for individuals interested in fashion, music and art.”
This is a stand-alone Made event and is meant to be more of a consumer festival; it isn’t connected to a traditional fashion week event.
Made Sydney will get underway with the world premiere of “The High Life: Slim Aarons,” an M2M original film, produced in partnership with Getty Images, about the life and work of Slim Aarons. The film will be released globally on M2M later this year. The Sydney premiere will take place Nov. 11, then screen throughout the weekend for Made Sydney ticket holders.
The replica of Hubba Hideout, the recently demolished San Francisco-based skateboarding mecca, will serve as a runway for the Faith Connexion show on Nov. 12 before it opens up that day with skate hours to the public. It will also serve as the focal point of Sydney’s first Style + Skate amateur competition on Nov. 13. Pro skater Corbin Harris will serve as an ambassador for the event and judge the competition.
Presenting partner Mercedes-Benz will create various activations for event guests, including Australia’s first Benz Bar hospitality pop-up.
Mercedes-Benz is joined by DHL, St. George Bank, Redken Fifth Avenue, Ooh Media, Val Morgan and Carriageworks.