Manduka is moving from yoga gear to apparel.
The company’s first yoga apparel line is slated for February. The brand is best known for its Black Pro mat, sold in select yoga studios and national retailers. Other products in its yoga gear include towels and bags. The new activewear line will be sold in the same distribution channel.
Sky Meltzer, Manduka’s chief executive officer, said, “With this launch, we take an important step forward in enhancing the experience of yoga on and off the mat.”
Joanne Sessler, vice president product and design, said, “The Manduka apparel collection is both intuitively and technically designed for the body in motion.”
In an interview, Sessler said the line features fabrics and design enhancements made for yoga, as opposed to other product lines that can be used for yoga, but may be more geared toward streetwear or the ath-leisure trend.
“We are looking at [the product line] through the lens of yoga, at what’s really right for yoga,” Sessler said. She spoke about how the creative team thought about seams and their placement for its yoga pants, as opposed to competitors who have similar products — yoga-styled, but meant for multiple activities — featuring back zippers that can be felt when lying down.
For women, enhancement of the collection meant having ample back rises for bending over in certain poses. The collection, which includes a full line of pants, longer bras and camisoles, also includes camisoles with an interior bra so women don’t have to wear both an interior bra and, separately, a camisole on top of the bra.
In men’s, Sessler said the creative team looked at patterning to see how the piece should fit on the body. “Men, the minute they do the downward dog, [find the] shirt in their mouth,” Sessler said, noting that Manduka design has resolved that problem. Other design and product enhancements include tapering the leg on the men’s shorts, as well as including a narrower hip, so the shorts don’t “come down when doing a handstand or shoulder stand,” Sessler said.
For the first season, Sessler said there will be a total of 40 styles combined for the men’s and women’s product lines. The average price points start in the low $40s on up to just under $100. Most of the fibers used are organic cotton, hemp, as well as modal and Tencel.