Mara Hoffman, the ready-to-wear and swimwear designer known for her innovative design and fearless approach to print and color, has won the title of Mercedes-Benz Presents designer this season in the swimwear category. Hoffman will showcase her collection alongside more than 30 of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh hotel in Miami Beach.
The Mercedes-Benz Presents program recognizes designers who demonstrate dedication to the use of quality materials, unique style and original design within their collections. Hoffman joins a prestigious list of past honorees including Vitamin A, Red Carter, Trina Turk and Luxe by Lisa Vogel.
As part of the award festivities, Hoffman will introduce a print design from her collection as the paint finish on a 2014 Mercedes-Benz E-Class Cabriolet. The convertible will drive by South Beach hot spots to give out invitations to pedestrians to attend fashion shows.
Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA, said, “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”
Hoffman, who launched her swim line in 2008, described her brand philosophy as “about trends, enthusiasm for color and prints and a Bohemian lifestyle. The print for the convertible is called Astro Dreamer, and it has a bit of a tribal vibe, a sort of cosmic projection with snakes. Color is our huge go-to. We never do less than 10 colors.”
The one-of-a-kind print will also debut on a limited-edition convertible top and bag for women designed by Hoffman, which will be sold at the trendy Alchemist boutique in Miami.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty